iCloud: Why Apple must go big in the sky
Apple is going to reveal an Internet-based media and storage — aka "cloud" — strategy next Monday, and it better be one mother of a program. Not only does the company have the audacity to call their network "iCloud," but the competition is already hot and getting hotter.
Google and Amazon are out in front with their streamed bring-your-own-music services. Apple not only must match their offerings, but one-up them with a bigger, better system, one that caters to both phones and tablets. The stakes may well be the future of its mobile platform.
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