Apple Sued for Calling iCloud
Apple reportedly spent $4.5 million buying the iCloud.com domain off of Sweden’s Xcerion before the grand unveiling of its iCloud storage locker last week, but evidently it neglected to pay off a penny ante VoIP outfit in Phoenix called iCloud Communications. So iCloud Communications sued Apple last Thursday for willful trademark infringement, unfair competition and injury to its business reputation.
It wants an injunction. It wants Apple’s promotional material destroyed. It wants damages. It wants Apple to forfeit its iCloud profits. It wants attorney’s fees.
It claims people will be confused. It claims they’re both in the same line of work. It claims “the goods and services with which Apple intends to use the “iCloud” mark are identical to or closely related to the goods and services that have been offered by iCloud Communications under the iCloud Marks since its formation in 2005” – and that “due to the worldwide media coverage given to and generated by Apple’s announcement of its ‘iCloud’ services and the ensuring saturation advertising campaign pursued by Apple, the media and the general public have quickly come to associate the mark ‘iCloud’ with Apple, rather than iCloud Communications.”
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